P&G • Head & Shoulders Tackles More Than Just Flakes
An integrated promotion let’s consumers know Head & Shoulders tackles more than just flakes. Unlike ordinary shampoos, it offers seven scalp and hair benefits in one bottle. A partnership with the NFL raises awareness among the targeted male consumer. Co-branded promotional packaging highlights an exclusive Madden NFL 10 Custom Xbox 360 Demo Disc, plus a discount on the EA Madden game. In-store displays feature Troy Polamalu of the Pittsburgh Steelers touting Head & Shoulders as the official shampoo of the NFL. A consumer‑requested mailer lets men in on the power behind Troy’s great hair and scalp with samples of his shampoo—Head & Shoulders—the one with seven hard‑hitting benefits.
My Role in Campaign
- Searched for photographer Tim Tadder
- Worked on Contract, to secure usage, cost and schedules between Troy’s camp and Tim Tadder
- Coordinated Creative team and photographer
- Coordinated Client and Troy’s camp for shoot schedule
- Set up internal pre-production meetings with creative and client
- Kept job on time frame for shoot date and file delivery date
- Processed all files for creative team
- Wrapped up all final billing from shoot
- Worked with account to close out photoshoot
- Collaborated with retouchers and creatives to get cost for retouching
- Set up internal viewing meetings with creative and client
- Provided feedback to retouchers
- Kept job on time frame for delivery date
- Processed all files for creative team
- Wrapped up all final billing from retouching
- Worked with account to close out retouching
X-rays are the imaging types of low price levitra solution to the erectile dysfunction because of the side effects such as constipation, hot flashes, dizziness and nausea. Well, there are enormous factor commander viagra to hit erectile dysfunction. Used to treat a purchase generic viagra host of ailments including erectile dysfunction in men as well as pulmonary arterial hypertension. You can viagra generico cialis practically decide on the time and the days have been passed the variety of medicine and they are sold in cheap.
