Tsingtao • Celebrate Year of the Ram
It’s Year of the Ram, which means 2015 will be filled with artistry, culture and adventure. Tsingtao is celebrating Chinese New Year by inspiring people to take every opportunity by the horns. Bilingual point-of-sale displays, commemorative secondary packaging, and on-premise materials, celebrate the brand’s authenticity with both the asian-market and the general-market consumers during its number-one selling period. The Tsingtao website was also updated with Year of the Ram content.
My Role in Campaign
- Searched for sculpture and hired Aj Fosik
- Worked on Contract, to secure usage, cost and schedules
- Coordinated Creative team and Artist
- Set up internal reviews with creative and client
- Provided feedback to artist
- Kept job on time frame for delivery date
- Hired photographer to capture stills and 360 degrees for website
- Processed all files for creative team
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