Tazo Tea • Sip Joyfully
A new brand campaign brings a little playfulness and fun to the tea category. Every cup of Tazo is an enjoyable experience—a celebration of taste and aroma—a little excitement in your day. So we ditched the expected hands-around-cup images and brought the vibrancy and joy of experiencing Tazo’s exhilarating and unexpected blends to life. Print, new website, blogger outreach, native advertising and in-the-moment mobile ads kicked everything off. Perfect to spice up fall.
My Role in Campaign
- Searched for photographer Brian Kuhlmann
- Worked on Contract, to secure usage, cost and schedules
- Coordinated Creative team and photographer
- Set up internal pre-production meetings with creative and client
- Provided feedback to artist
- Kept job on time frame for shoot date and file delivery date
- Processed all files for creative team
- Wrapped up all final billing from shoot
- Worked with account to close out photoshoot
- Collaborated with retouchers and creatives to get cost for retouching
- Set up internal viewing meetings with creative and client
- Provided feedback to retouchers
- Kept job on time frame for delivery date
- Processed all files for creative team
- Wrapped up all final billing from retouching
- Worked with account to close out retouching
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