Disney Vacation Club • Disney Doorway to Dreams
Guided by strategic thinking and a mirroring of the “traditional” sales process, the new Disney Vacation Club experience at New York’s Roosevelt Field Mall lets consumers explore Membership in a completely new way. Outside, a marquee counts down to the next Disney show and an interactive wall of doors helps draw guests into the space. Inside, kids can head to The Clubhouse to write on the walls that form a life-sized coloring book. Meanwhile, their parents can walk through model rooms of the latest accommodations and talk with a sales guide in one of the five themed decision rooms.
My Role in Campaign
- Collaborated with creative, client and Oak Brook Mall located in Illinois
- Provided Directions on elements that needed to be incorporated into layout of store
- Worked with Material designers/vendors to achieve design
- Set up reviews, store visits with client and creative
- Coordinated installers
- Kept job on time frame for grand opening
- Helped managed the store opening for 4 days
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