Modelo • Celebra Cinco de Mayo
Cinco de Mayo is a great day in Mexican culture—and its influence in the U.S. is in the spotlight. It appeals to both annual observers and newcomers searching for authentic experiences. We created a retail program to make sure Cinco celebrations include Modelo. An intricate Mexican-inspired mosaic tile design brought the program to life through dual-branded signage, displays and merchandising. Flexible point-of-sale options let retailers and bars of all sizes participate to get Modelo on the floor and in consumers’ hands. Because Modelo is the most authentic way to celebrate Cinco de Mayo.
My Role in Campaign
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- Wrapped up all final billing from retouching
- Worked with account to close out retouching
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This process took over 6 weeks to have all elements completed and approved.
