Back to Nature Macaroni & Cheese • Make Mealtime Your Playground
A national program got families back to nature—and back to the basics—where kids can be kids. Playtime is the best time and the outdoors (and dinner time) lets imaginations and creativity run wild. Back to Nature Macaroni & Cheese is helping families make mealtime their playground. Step one—encourage everyone to get outside via sponsorship of the national Get Outdoors Day campaign, play-inspired sponsored blog posts and new Facebook page. Step two—build awareness and incent purchase with samples in Zulily packages, in-store signage and displays, and boosted Facebook posts.
My Role in Campaign
- Worked with internal photographer
- Worked on estimates and timing
- Sourced props
- Sourced Illustrators
- Received final digital files from photographer and Illustrator and placed on server
- Worked with retouchers to get bids
- Set up viewing meetings to get approval on images with creative and clients
- Tagged final released files from retouching
- Released final art to creative to drop in layout
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